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Taco Bell Loves It When Rappers Don’t Speak “English”.

May 20, 2008

Taco Bell‘s Value Menu slogan is “Why Pay More?” But if a rapper were to say it, they would say, “Why Pay Mo’?” Because black people can’t talk right, ha! Cannily tapping into urban culture, the fast food chain is running a “Why Pay Mo’?”online promotion, complete with a Rap Name Generator (mine is Super Fly H. Nach!).

she so ghetto seriously mcmillan taco bell ad

Visit the online ad and tell us what you think. Taco Bell Ad Here!

I think this is reminiscent of the disco era and the breakdance generation…everyone is now jumping on this ‘hip-hop’ advertising train. Companies marketing cars, cell phones and even cereal clothes are marketing to the urban segments of the population , as well as the suburban wannabe ‘urban’ segments of the population.

Taco Bell is no exception. I don’t think it’s racist, but the entire ‘hip-hop’ scene does have an air of being primal about it.  Speaking English properly is certainly something ‘hip-hop’ does not condone so I can see where Taco Bell marketers just took the ‘hip-hop’ ball and ran with it.

(See the cereal clothes here)


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